Chief Marketing Officer, Samsung
Ms. Younghee Lee joined Samsung Electronics as the Vice President of the Global Marketing Group of Samsung’s Mobile Communications Business in July 2007. Since then, she has played a pivotal role in making Samsung Galaxy one of the most beloved smartphone brands in the world. In 2012, she was promoted to Executi ve Vice President and has been continuing to strengthen the Samsung Galaxy brand through this position. Appointed Chief Marketing Officer in 2017, she now also leads the Global Marketing Center, overseeing all products and corporate marketing strategies including mobile devices, home appliances and TVs.
Ms. Lee is a veteran of the consumer industry, having spent over 18 years working for multinational global FMCG companies. Prior to her current position at Samsung, Ms. Lee was the Managing Director of two business divisions for L’Oreal Korea, the world’s leading cosmetics company that encompasses Lancome and L’Oreal Paris. During her time at L’Oreal, she held several key positions and contributed to the exponential growth of the company. Before L’Oreal, Ms. Lee acted as Marketing Manager for Unilever Korea.
Ms. Lee earned a Bachelor of Arts degree with a major in English Literature and a minor in Mass Communication from Yonsei University in 1987. In 1989, Ms. Lee graduated with a Master of Science degree in Advertising from the Medill School of Journalism at Northwestern University and attended the INSEAD L’Oreal Joint MBA executive course in 2001.