Chief Marketing Officer, Four Seasons Hotels and Resorts
Peter Nowlan is Executive Vice President and Chief Marketing Officer at Four Seasons Hotels and Resorts, setting the global sales and marketing strategies that strengthen Four Seasons position as the world’s leading luxury hospitality company.
Drawing on more than 25 years of marketing experience, including senior leadership roles with globally recognized food, beverage and restaurant brands, Peter is responsible for ensuring a consistent Four Seasons brand experience across all consumer touch points. He oversees brand marketing, fourseasons.com and digital ecosystem, public relations, social media, marketing communications and advertising, as well as the company’s worldwide sales force and central reservations organization.
Prior to joining Four Seasons Peter was Chief Brand and Marketing Officer at Tim Hortons Inc., where he was responsible for all brand, marketing and R&D initiatives.
Previously Peter was Chief Commercial Officer for Molson Coors Canada where he led sales and marketing activity for Molson Coors’ world-class portfolio of more than 20 beer brands. This appointment followed four years serving as the organization’s Chief Marketing and Strategy Officer as well as 17 years with Kraft Foods where he held senior leadership roles throughout Canada, the U.S. and the Asia Pacific region.
Peter holds a Bachelor of Arts in Economics and Political Science from the University of Toronto and an MBA from McMaster University.