Linda Van Schaik
General Manager, Global Customer Marketing & Communications, Shell
Linda van Schaik started her career at an FMCG company, where she held several sales and marketing roles, the last one being commercial manager for the Health Food business.
After 10 years with the FMCG Company, she joined Shell Retail in 2008, which is the branch of Shell that runs the petrol service stations. Since joining, she has held various roles in the marketing function with increasing geographical and functional scope. One such position was General Manager for retail in Benelux & France, where she ran a business with 1000 outlets that operate 24 hours a day, seven days a week. This role gave Linda some valuable operational experience.
After nearly five years in that role, she moved into her current position of General Manager, Global Customer Marketing & Communications for Shell’s retail and lubricants businesses. Linda’s team is based in 15 different countries. They are supporting businesses in 70 countries, and she is responsible for setting the strategic direction of her business units.
Linda is the proud mother of two teenage daughters. She is of Dutch nationality and studied marketing in The Netherlands. Above all, she is a passionate retail expert. She loves the dynamics of an environment with high numbers of customers and with various areas for potential growth.