Chief Marketing Officer, Tim Hortons (Former EVP & Global Chief Marketing Officer, Burger King)
Having grown up in a family of restaurateurs, Axel has always been dedicated to delivering a great Guest Experience. Axel’s journey in the quick service restaurant industry began when he joined the Burger King team in 2011 as the Marketing Director of Germany, Austria and Switzerland. Quickly advancing in the business, he took on the role of Global CMO in January 2014. Prior to joining Burger King, Axel held several marketing roles at Danone Waters, and he began his career at Unilever. Among many other accomplishments, his focus on mouthwatering marketing led him, and his team, to accept the 2017 Cannes Marketer of the Year.
With a knack for crafting one-of-a-kind creative that keeps Guests craving more, Axel joined the Tim Hortons team as Global CMO in November 2017. Today he is focused on supporting and strengthening the iconic Canadian brand as it expands around the world.