Chief Marketing and Customer Officer, Mars
Andrew Clarke is the Chief Marketing and Customer Officer at Mars Incorporated, a $35B family-owned company. Among its portfolio are some of the world’s biggest brands, such as PEDIGREE®, ROYAL CANIN®, WHISKAS®, M&M’S®, SNICKERS®, DOVE®, DOUBLEMINT®, EXTRA®, ORBIT®, UNCLE BEN’S®, DOLMIO®; to name but a few. At this year’s Cannes Lions, Mars was the most awarded advertiser reflecting a philosophy of creativity, strong agency partnerships and an evidence-based approach to marketing.
As a member of the Mars Leadership Team, Andrew has been the driving force behind reshaping Mars’ approach to marketing and sales; developing an integrated strategy that leverages the company’s powerful brands while building strong relationships with customers across the world.
Embracing Digital Commerce to reach consumers in new and different ways is one Andrew’s passions, and together with his team, he has been transforming Mars’ capabilities to lead the way in an ever-changing, increasingly challenging consumer and retail landscape.
Through this and his previous roles in Mars, Andrew has focused on driving ambitious change that delivers results. Building, engaging and inspiring diverse teams at all levels has always been at the heart of his approach.
Since joining Mars in 2000 as Category Leadership Director for Chocolate in the UK Andrew has accumulated leadership experience and increasing P&L responsibility through a wide range of general management roles spanning the company’s Chocolate, Petcare and Food segments. He has also led geographic operations at country level in UK and Ireland and was Regional President for Petcare in Latin America, based in Sao Paulo Brazil, from 2011 to 2014. In the Latin America role he built a management team that grew market share, exceeded financial goals and improved the talent pool across the whole region.
Prior to joining Mars, Andrew was at Marks & Spencer PLC where he rapidly progressed through store management to become a Regional Manager.
Living with his family in the UK, Andrew has a keen interest in all sports, particularly cricket as a playing member of Marylebone Cricket Club and is a life-long supporter of Liverpool FC.