Vice President of Marketing for Global Partner Markets , Converse
Andres Kiger is the Vice President of Marketing for Global Partner Markets at Converse. In this role, he is responsible for setting strategy, creating programs, aligning partners, designing winning retail and digital platforms and stewarding the brand across 40 critical emerging markets – including India, Russia, Brazil, Mexico, South Africa and Indonesia.
Kiger joined the company in January 2015 as vice president of North America. In this role, he led both the marketing strategy and brand management functions including advertising, brand design, digital, communications, and retail marketing for the region.
Before joining Converse, Kiger was most recently the Head of integrated marketing for Coca-Cola Brazil, responsible for the overall marketing operations and a wide array of specialized functions including creative development, media, digital, promotions, sports and entertainment properties, and events. Andres set direction and oversaw execution in Brazil for the FIFA World Cup 2014 campaign and set the initial strategy for the 2016 Rio de Janeiro Olympics campaign. Prior to his assignment in Brazil, as Senior Director of Integrated Marketing in Coca-Cola China Andres lead the Marketing team developing and executing the Beijing Olympics in 2008. He started his marketing career with the beverage giant in the early 2000’s in Hong Kong, and has held several positions including the Director of Global Merchandise for e-vendors, Licensing Director and Senior Director of Integrated Marketing for Coca-Cola China.
Kiger is the recipient of numerous international marketing awards, including a 2014 Gold Effie for his work with Coca-Cola Brazil. He received an MBA from Georgetown University and a bachelor’s degree from Emory University. Andres currently is very involved in providing leadership to upcoming business students and participates extensively with several universities including Georgetown, Boston University and Georgia Tech.