Global CMO addresses the biggest challenges facing today’s CMOs as they embark on their digital transformation journeys in an increasingly complex marketing landscape. It features deep-dive interviews from 18 of the world’s leading marketers. The brands represented in the book span a diverse range of sectors – from Mastercard and GE, to Hyatt Hotels and Samsung.

The book is available for pre-sale on Amazon now. 

Previous publications

In 2014, we published our first book: China CMO: Best Practice in Marketing Effectiveness & Efficiency in the Middle Kingdom. The book featured 18 marketing leaders in China, and provided deep insights on how to drive brand growth in such a unique country.

In 2016, we followed it up with Asia CMO: Driving Brand Growth. This book featured 13 CMOs from Asia, and gives a deep-dive analysis of the challenges they face in the region.